vsAttioOrgOrg vs Attio
CRM for startups
One price for the whole OrgOrg suite: free for teams of up to 5, every app included, then $10 per member per month. No price per app, per module, per location, or per page.
Attio is the modern CRM a startup picks for its data model: records, objects, and lists that bend to the business, with email sync, enrichment, workflows, and AI agents, free for three seats and $35 to $79 a user a month after that. OrgOrg's CRM is free for five people with the rest of the suite and sends from your own Gmail. This page lays out the honest tradeoffs.
When OrgOrg is the right pick
A startup selling from Gmail with a handful of people, which wants a pipeline, a panel beside each email thread, sequences from its own mailbox on every seat, and research on each contact, without a seat price in a second product. OrgOrg's CRM reads the same directory as the rest of the suite, and the suite is free for up to five people, every app included.
When Attio is the right pick
A team that wants to model its business in the CRM: custom objects, attributes, and lists for every motion, workflows with branches and code, agents that research, score, and route a lead, and reports over all of it. A revenue team of ten or more with a RevOps owner, and a budget of $79 a seat for the Pro plan, gets a system it can shape for years.
Where OrgOrg wins
- Free for five people, with every app included. Attio's free plan is three seats, 200 emails a user a month, and no sequences.
- Sequences and mail merge on every seat, from your own Gmail. Attio's sequences are on Pro and Enterprise, from $79 a user a month.
- Research on a contact in your own browser: LinkedIn fills the title, company, location, and experience under your own login, and Bookface fills investor columns for a YC founder.
- A panel beside every Gmail thread that opens or adds the sender, files the thread to a deal, and shows who on your team knows the person, plus a daily brief that sorts what needs you.
- The CRM sits beside the directory, go links, on-call, booking pages, and the rest of the suite, so the people in a deal are the people in your org chart.
Where Attio wins
- The data model: up to 12 standard objects plus custom objects on Pro, attributes of every kind, and lists that hold any object. OrgOrg has contacts, companies, and deals on pipelines, with custom columns.
- Workflows that trigger on record changes, schedules, and webhooks, with loops, branches, custom code, and agents that research the web, score a lead against your ICP, and route it. OrgOrg's automation is the Pipe Manager and the brief.
- Enrichment on every plan from Attio's own sources: name, description, logo, category, social, and location free; employee count and ARR on Plus; funding on Pro. OrgOrg fills from LinkedIn and Bookface in your own browser, and from the co-op you join.
- Reports up to 100 on Pro with time in stage and historical values, and an API, an SDK, and an MCP server on every plan.
- Two synced mailboxes a user on Pro and unlimited on Enterprise, with Microsoft 365 as well as Gmail, and native iOS and Android apps.
Feature comparison
What this table says about Attio comes from Attio's own pricing and documentation pages, listed under Sources at the foot of this page, each read on or after 2026-11-03. A row marked unverified states what we could not find on their site.
| Feature | OrgOrg | Attio |
|---|---|---|
| Free plan | Every app, up to 5 people | Free for up to 3 seats, 50,000 records, 3 reports, one mailbox a user, 200 emails a user a month |
| Data model | contacts, companies, and deals on pipelines, with text, number, date, select, multiselect, boolean, and formula columns | companies and people plus one optional object free, three on Plus, up to 12 standard objects and custom objects on Pro |
| Email sequences | yes, every seat, from your own Gmail | Pro and Enterprise only, through your synced Gmail or Microsoft account, up to 1,000 recipients enrolled at once |
| Sending limits | 50 automated sends per account a day, one per person in 24 hours; a manual send skips the cap | 12 emails an hour and 200 a day per mailbox on every plan; 200 a user a month free, 1,000 on Plus, no monthly cap on Pro |
| Email and calendar sync | Google Workspace and Microsoft 365 | Gmail and Microsoft 365 only, no IMAP or SMTP; one mailbox a user free and on Plus, two on Pro |
| Enrichment | LinkedIn and, for YC founders, Bookface, in your own browser under your own login; the data co-op when you join it | automatic on every plan: name, description, logo, category, social, location free; employee count and ARR on Plus; funding raised on Pro |
| Workflows and agents | partial: the Pipe Manager moves a deal one stage on a reply, a held meeting, or a product signal, and auto-close retires an idle deal | yes: triggers from record changes, schedules, and webhooks, loops and branches, custom code, and agents that research, score, and route, on workspace credits |
| Reports | yes: what changed this week, time in stage, cohorts, created versus won, forecast accuracy, and an export to one Google Sheet | 3 Insight reports free, 20 on Plus, 100 on Pro with time in stage and historical values, unlimited on Enterprise |
| A panel beside the email thread | yes: the OrgOrg Chrome extension | yes: the Chrome extension on any website and in Gmail, on every plan |
| Permissions | each pipeline is Everyone edits, Everyone views, or Private; SAML sign-in | the whole workspace visible and editable by everyone free; team and individual access on Pro; SAML and SSO on Enterprise |
| API | yes: contacts, companies, deals, deal stages, and a signal endpoint, 60 requests a minute per token, and an MCP server | yes, on every plan, with an SDK and an MCP server |
| Native mobile apps | the OrgOrg iOS and Android apps | yes, iOS and Android |
| Bundled with profiles, org chart, go links, on-call… | yes | noUnverified |
- Free plan: Plus is $35 a user a month on annual billing ($44 monthly) for up to 10 seats, Pro $79 ($99 monthly) with no seat limit, and Enterprise is custom, billed annually. New workspaces start with a 14-day trial of Pro.
- Email sequences: Both exit a recipient on a reply. Attio threads later steps as replies when you turn Thread emails on; an OrgOrg sequence always replies in its own thread, and an out-of-office only pauses it.
- Email and calendar sync: Attio creates people records for the contacts your team has emailed or met by default, shares the metadata and subject lines with the team, and keeps email bodies private unless you share them. OrgOrg makes a contact of a person you traded mail with in both directions, and a teammate sees that you know the person, never your threads.
OrgOrg pricing
Included in the flat-priced suite. Free for teams of up to five, then $10 per member per month.
Attio pricing
Free for three seats. Plus $35 and Pro $79 a user a month on annual billing, $44 and $99 monthly, and Enterprise custom. AI and workflows spend workspace credits, with add-on packs from $70 a month.
Attio plans, as its pricing page lists them
Read on 2026-11-03 at Attio's pricing page, the first entry under Sources. One price for the whole OrgOrg suite: free for teams of up to 5, every app included, then $10 per member per month. No price per app, per module, per location, or per page.
| Plan | Price | What it adds |
|---|---|---|
| Free | $0, up to 3 seats | 50,000 records, companies and people plus one optional object, 3 reports, one mailbox a user, 200 emails a user a month, enrichment, 250 workspace credits a month. |
| Plus | $35 a user a month billed annually, $44 monthly; up to 10 seats | 250,000 records, three optional objects, 20 reports, 1,000 emails a user a month, private lists, basic permissions, 1,500 credits a month. |
| Pro | $79 a user a month billed annually, $99 monthly; no seat limit | 1,000,000 records, up to 12 standard objects and custom objects, 100 reports, two mailboxes a user, no monthly email cap, sequences, call intelligence, team permissions, 10,000 credits a month. |
| Enterprise | Custom, billed annually | Unlimited objects, teams, mailboxes, and reports, SAML and SSO, export limits for admins, a custom credit package. |
Workspace credit packs of 5,000 to 50,000 a month list at $85 to $595 monthly, $70 to $475 on annual billing. The hourly and daily sending limits per mailbox apply on every plan.
How to move from Attio to OrgOrg
An Attio workspace moves in a day for a small team: the people and companies export as CSV, the deals import by pipeline, and the sequences are rewritten from their copy rather than exported.
- Export the lists. In Attio, export the People and Companies objects, and each deal list, as CSV with the attributes you use. Note the stages of each deal list and the owners.
- Paste the people and companies. On the OrgOrg import page, paste the CSV rows. The contacts are extracted with their companies, and a duplicate scan finds shared domains, emails, and matching names before anything merges.
- Build the pipelines, then import the deals. Create a pipeline per Attio deal list, with the same stage names, and import its rows from the spreadsheet or Google Sheets with the columns mapped. Custom attributes become custom columns.
- Rewrite the sequences. Start from OrgOrg's templates and paste the copy of each Attio step. Arm each sequence from the contact after a review; a human reply stops it, and the suppressed and recently emailed addresses are held back.
- Install the extension and point the product at the API. Install the Chrome extension, so each Gmail thread gets the panel. Mint an API token, and send a signal from your product when a user signs up or upgrades. Then let the Attio subscription end at its term.
The verdict
Attio is the better pick when the CRM is the system your team models its business in: custom objects, workflows with code, agents, and enrichment from the vendor's sources are worth $79 a seat to a revenue team with a RevOps owner. OrgOrg is the better pick for a startup selling from Gmail: sequences on every seat from your own mailbox, research in your own browser, a brief every morning, and a pipeline beside the directory, free for up to five people and $10 per member a month after that.
Frequently asked questions
- Is Attio free?
- Attio has a free plan for up to three seats, with 50,000 records, three reports, one synced mailbox a user, 200 emails a user a month, and enrichment. Sequences, team permissions, and the larger limits start on Pro at $79 a user a month on annual billing. OrgOrg is free for teams of up to 5 people, with every app included.
- Is there a free Attio alternative for a startup?
- OrgOrg's CRM is free for teams of up to 5 people: contacts, companies, and deals on pipelines, a panel beside every Gmail thread, sequences and mail merge from your own Gmail, research on LinkedIn and Bookface in your own browser, and a REST API. Past 5 people, the whole suite is $10 per member a month.
- How much does Attio cost for a 10-person team?
- On Pro, $9,480 a year at $79 a user a month billed annually, or $11,880 monthly; on Plus, which caps at 10 seats and has no sequences, $4,200 a year. OrgOrg costs $1,200 a year for the same 10 people, with the CRM, booking pages, the directory, on-call, and the rest of the suite.
- Does Attio send email from my own account?
- Yes. Attio is not an email service provider; it sends through your synced Gmail or Microsoft account, at 12 emails an hour and 200 a day per mailbox, and sequences only on Pro and Enterprise. OrgOrg also sends from your own Gmail, only what you approve, with 50 automated sends per account a day.
- What does OrgOrg lack that Attio has?
- Custom objects and a free-form data model, workflows with branches and code, AI agents that research and route a lead, enrichment from the vendor's own sources on every plan, reports over historical values, and a second synced mailbox. OrgOrg's CRM is a sales pipeline with the email, the research, and the brief around it, inside a suite of other apps.
- Does OrgOrg have workflows?
- Not a workflow builder. The Pipe Manager moves a deal one stage forward by itself on a reply, a held meeting, or a signal from your product, when it is confident, and never marks a deal won or lost. Auto-close moves an idle deal to Lost with a one-click reopen, and the daily brief sorts the rest into what needs you today.
Sources
What this page says about Attio was read on Attio's own pages, on the dates below.
- attio.com/pricing, read 2026-11-03
- attio.com/help/reference/workspace-settings-billing/attio-plans-and-features, read 2026-11-03
- attio.com/help/reference/automations/sequences/create-a-sequence, read 2026-11-03
- attio.com/help/reference/email-calendar/email-outbox, read 2026-11-03
- attio.com/help/reference/email-calendar/email-and-calendar-syncing, read 2026-11-03
- attio.com/platform/workflows, read 2026-11-03
- attio.com/help/reference/tools-and-extensions/attio-chrome-extension, read 2026-11-03
- attio.com, read 2026-11-03